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Facebook News to pay publishers in five more countries

26 Aug 2020  |  Mike Fletcher 
Facebook News to pay publishers in five more countries

Facebook has confirmed plans to roll-out its news service to five more countries, including the UK in the coming months, after launching in the U.S last year.

The move, which would see Facebook News launch in Germany, France, India, the UK and Brazil, means that publishers in those countries will be paid by the social media giant to ensure their content is available in the news product.

Campbell Brown, Facebook’s VP global news partnerships, said: “Consumer habits and news inventory vary by country, so we’ll work closely with news partners in each country to tailor the experience and test ways to deliver a valuable experience for people while also honouring publishers’ business models.

“Helping publishers reach new audiences has been one of our most important goals, and we’ve found over 95% of the traffic Facebook News delivers to U.S publishers is incremental to the traffic they already get from News Feed.”

Facebook’s news service currently pays U.S publishers for content and has original reporting from more than 200 outlets, including thousands of local news organisations.

Company CEO, Mark Zuckerberg had said the company would prioritise “trustworthy” news in its feed by identifying high-quality outlets.

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