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Global launches Fast Flex for bus advertising

01 Sep 2020  |  Mike Fletcher 
Global launches Fast Flex for bus advertising

Advertisers are able to execute national bus advertising campaigns within 72-hours of booking thanks to a product launched by Global today.

Fast Flex gives advertisers the ability to create immediate high-street and community presence at speed and at scale across every city in the UK.

It further offers the additional benefit of greater date flexibility and peace of mind should there be further lockdowns, with campaigns guaranteed to be removed within 48-hours.

Ollie Deane, director of commercial outdoor at Global, said: “Advertisers have asked us to create a product that enables them to reach local and national audiences at speed, scale and with flexibility. But importantly, we also recognised the need to provide advertisers with complete comfort and protection should there be further lockdowns.

"Fast Flex delivers on all of this. At Global we remain firmly committed to continue creating market leading solutions for outdoor advertisers to reach audiences at scale across the UK.”

The announcement from Global comes as new figures highlight a continued rise in road traffic volumes and increased footfall in retail areas across the UK.

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