Junior adlanders pen open letter to address D&I "inconsistencies"
Three junior creatives and marketeers have issued an open letter calling on the advertising industry to address "inconsistencies" between its words and actions in its recent efforts to address diversity and inclusion.
Penned by copywriter Mahalia Peake, junior marketing engineer Kristina Kirova, and photographer Melanie Nogueira - all of whom are graduates of the digital and creative accelerator programme Brixton Finishing School - the letter explains the difficulties young diverse talent face when entering the industry, as well as the challenges posed by a sector built for extroverts.
Businesses are also asked to adopt five actions to help tackle these issues, including: better outreach to diverse young talent; establishing blind recruitment processes; adapting recruitment to include differing personality types; learning how to manage different personalities; and no longer using young creatives for free labour.
The letter comes in response to a previous open letter, published in June and signed by more than 200 industry leaders, which called upon the ad industry to commit to "actions, not words" by prioritising diversity, equality and inclusion through a list of 10 action points.
According to the latest IPA census of agency staff, 2019 saw the overall number of employees from ethnic minority backgrounds drop from 13.8% to 13.7%, and while diversity at junior levels sat at a slightly higher 17.7%, just 4.7% of C-suite roles were held by employees from an ethnic minority background.
Read the full letter below: