Simon Redlich, chief executive of ABC, has been appointed as the new global president of the International Federation of Audit Bureaux of Certification (IFABC).
IFABC is a global federation of bureaux members from 27 countries. It provides a forum for these organisations to come together, share knowledge and develop collaborative solutions that support trust and transparency in media.
The position of global president is an elected one, which Redlich will hold for the next two years.
“It’s an honour to be elected as President of the IFABC. As one of the founder members of this federation, ABC UK has always valued the opportunities it delivers to advance best practice and innovation in auditing and media measurement on a global scale,” Redlich said.
“I look forward to setting a clear agenda and working with my fellow members to support transparency and accountability in media through IFABC and its member organisations over the next two years.”
IFABC recently launched the Global Certified Media list, giving buyers access to nearly 15,000 audited media properties.
