Wavemaker hires UK MD & chief digital officer from within agency

Wavemaker has promoted Emma Slater and Christiaan Lette to UK leadership roles within the media planning and buying agency.

Slater (pictured) has moved from MD of Wavemaker North to leading the whole of the UK business, and joins the agency’s UK executive team as UK MD. She replaces Candice Odhams, who left the agency in July this year.

Lette has taken on the role of chief digital officer for the UK after two years managing Wavemaker’s Precision offer and running several key clients.

In total, Slater has been with the business for almost 25 years. During that time, she has worked with some of the UK leading brands, such as First Group, Jet2, Inspired Pet Nutrition (IPN), Morrisons and Princes Foods.

She said: “I’m delighted to be given the opportunity to lead the UK business. Wavemaker’s Positive Provocation positioning and belief in the three speeds of growth really mark us as out as an agency that’s doing things differently. I think there’s a fabulous chance to cement Wavemaker as the growth agency for brand-owners and I’ll be doing everything I can to help make that happen.”

In his new role, Lette will lead excellence, innovation and set best practice across Wavemaker’s client portfolio. He said: ““I’m thrilled to be able to accelerate Wavemaker as one of the leading digital businesses in the UK. Our Precision offering is market-leading but we want to push further and challenge the status quo on what digital best practice means for our clients and, importantly, our people.”

Paul Hutchison, Wavemaker CEO, said: “I’m thrilled that Emma has agreed to become UK managing director and Christiaan chief digital officer. Both are testament to the incredible talent that Wavemaker has within it and I’m confident that they’ll both play a major part in taking us to the next level.”