Bauer Media’s former chief revenue officer for radio, Simon Kilby has been promoted to MD of Advertising with immediate effect.
Kilby takes over the role from Abby Carvosso, who has been given the newly created position of director of commercial transformation, Bauer Media Audio UK.
In their changed roles, Carvosso will shape and drive Bauer Media Audio’s strategic commercial offering, whilst Kilby will be responsible for leading the team and driving the vision, sales strategy and growth at Bauer Media Advertising.
Kilby said: “There is renewed energy in Bauer Media UK as we embark on 2021 and I’m excited to work with our trusted and much valued commercial partners in this new role. We will continue to seek to enhance our customer experience through our expertise and understanding of advertiser needs, and their access to the reach of our network of powerful, iconic and trusted brands and platforms and our insight and understanding of diverse audiences.”
On her new role, Carvosso said: “Never was there a time when radio was more highly appreciated by audiences – for mood-enhancing companionship, entertainment and as the most trusted source of news. Commercial partners have been drawn to the benefits of radio advertising and its ability to build relevance and trust with consumers. The audio market has never been so dynamic and innovative and I’m excited to be able to focus on the development of our future commercial offering across the Bauer UK Audio business.”
