Recruitment start-up, Liberty Hive has launched an online membership platform to connect experienced freelance media talent with agencies, media owners and marketers.
Laura Braithwaite and Kate Merritt, the co-founders of Liberty Hive, have recruited Pippa Glucklich as chair. Havas Media is a founding client, along with strategy agency, The Barber Shop.
With hundreds of media experts across multiple specialisms already vetted and on board, companies are being encouraged to upload a profile and purchase Liberty Hive Points online to post jobs and short-term projects.
The platform is free to subscribe to, with membership upgrades available, which deliver additional cost benefits and services.
The founders bring heavyweight media experience. Braithwaite previously worked at OMD, Arena Media, Carat and ITV, and Merritt worked at Telegraph Media Group, Mindshare, Carat and Zenith.
In a joint statement, they said: ”Our mission is to make a real difference to how people work in media. We call it creating ‘tomorrow’s workplace, today’.
“After a year in development, we’re thrilled to be able to launch our platform to make this a much-needed reality. Connecting great companies with trusted experts through our bespoke matching technology, gives everybody the freedom and control to work differently.”
Glucklich is former CEO at Publicis’s Starcom and Amplifi UK, the innovation and investment platform at Dentsu. She is also a former president of WACL (Women in Advertising and Communication Leadership).
She added: “The last year has had a seismic impact on how we work and think about work. There’s no going back. Liberty Hive is the essential solution for a new era of our industry where talented media people and businesses want, and need, to work differently. Its model, supported by bespoke technology, is a smart, modern and cost-effective way to connect forward-thinking media businesses and validated, freelance talent quickly across every capability you can think of. I’m delighted to be involved.”
