Havas Media unifies digital team under new head of biddable media
Havas Media Group has poached iProspect’s Paul Bland for its newly created head of biddable media role.
Bland will lead over one hundred digital specialists across the agency group in the UK and internationally, who will now come together under a new biddable team structure.
In this new role, he will set the strategic vision for all biddable channels and work to deliver greater cross-channel agility to further drive client business performance.
“I’m absolutely thrilled to be leading Havas Media Group’s biddable operation and can’t wait to get started on a mission to make digital and biddable the most meaningful media for brands,” Bland said.
“This move comes at a genuine pivot point for media, with shifting consumer behaviours and expectations driven by tectonic change, leading to far more direct connection between people and brands.”
Bland joins from Dentsu Aegis’ digital marketing agency iProspect where he spent nearly six years, most recently as head of performance strategy. He previously held positions at MediaCom and Equimedia, with 14 years’ media experience in total.
In his new role, he will report into Simon Bevan, chief investment officer at Havas Media Group, who commented: “Paul brings with him a fantastic blend of skills, from digital activation excellence through to a data-centric approach to product innovation and strategy.
“We very much look forward to him setting the tone and vision for our biddable team and making a meaningful difference to our clients’ businesses.”