Bauer Media appoints AllMediaDesk as ad-tech partner for UK radio business

German ad-tech company, AllMediaDesk has beaten off stiff competition to win Bauer Media’s UK radio ad management contract.

Having evaluated 16 ad-tech systems, Bauer Media shortlisted four potentials and following a detailed evaluation and proof of concept, chose the Dusseldorf-based supplier.

AllMediaDesk’s ad management system will now be used to plan, book and schedule Bauer Media’s broadcast adverts across its portfolio of UK radio stations.

It will join the 100+ company audio systems/processes to integrate with J-ET, the UK industry’s radio trading platform.

Matthias Mroczkowski, chief sales officer, AllMediaDesk said: “We are genuinely excited to be working with one of the world’s largest radio groups and supporting its business with our innovative software. This deal opens a new chapter in our on-going success story.”

AllMediaDesk’s cloud-based AI technology gives Bauer Media a future-proof system that enables it to further optimise its advertising inventory in the UK and accelerate its campaign response times.

AllMediaDesk started as an audio sales house in Germany, initially developing its software for internal use. The company later expanded by selling its software to third parties.