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Mike Fletcher 

BritBox UK to tap into Amazon audiences

BritBox UK to tap into Amazon audiences

BritBox UK is aiming to extend its audience reach by being made available through Amazon Prime Video Channels this spring.

Prime Video Channels allows Amazon Prime members to add-on channel subscriptions through for a monthly fee, available individually without the need to sign-up to a bundle or move from app to app.

The arrangement means that BritBox UK will be accessible on over 40 million devices, which represents approximately 90% of video-on-demand in British homes.

Prime members who sign-up for an add-on subscription of BritBox will be able to access a collection of British box sets and original exclusive content including Spitting Image, which will return for a second season later this year.

Will Harrison, BritBox UK managing director, said: “We are excited to bring the very best British entertainment to an even wider audience through Amazon Prime Video Channels, especially as we launch even more original content in the spring, summer and beyond.”

BritBox joins Prime Video Channels’ line-up of over 70 channels in the UK including live and on-demand entertainment and sports.

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J PeterWilson, Broadcasting Regulation Consultant, HNBT on 9 Mar 2021
“When BritBox was originally launched in the USA it was available on ROKU TV Streaming devices.
But for some obscure reason here in the UK they decided not to allow owners of UK ROKU streamers owners to access their service.
Instead of adding their service alongside the existing catch-up services from the BBC, Channel 4, Channel 5, ITV & UKTV as well as the services from Acorn TV, Amazon Prime Video, Apple TV, Disney+, Netflix, Now TV, Plex TV, Pluto TV, Rakuten TV, Roku Channel, Sky Store and over 5,000 other channels, they have decided to add their service to Amazon's Prime Video offering. It's an interesting way forward!!”