BritBox UK is aiming to extend its audience reach by being made available through Amazon Prime Video Channels this spring.
Prime Video Channels allows Amazon Prime members to add-on channel subscriptions through for a monthly fee, available individually without the need to sign-up to a bundle or move from app to app.
The arrangement means that BritBox UK will be accessible on over 40 million devices, which represents approximately 90% of video-on-demand in British homes.
Prime members who sign-up for an add-on subscription of BritBox will be able to access a collection of British box sets and original exclusive content including Spitting Image, which will return for a second season later this year.
Will Harrison, BritBox UK managing director, said: “We are excited to bring the very best British entertainment to an even wider audience through Amazon Prime Video Channels, especially as we launch even more original content in the spring, summer and beyond.”
BritBox joins Prime Video Channels’ line-up of over 70 channels in the UK including live and on-demand entertainment and sports.