DCM partners Hideaway Cinema for outdoor screenings
Digital Cinema Media (DCM) has teamed up with outdoor film-screening operator, Hideaway Cinema to offer advertising opportunities across its summer schedule.
Running from May until August, Hideaway Cinema will screen a range of both classic and theatrical release movies at venues including Royal Windsor Racecourse, Bicester Heritage, The Honourable Artillery Company, and the South England Agricultural Society.
DCM is offering standard screen-time advertising opportunities, as well as brand partnership packages with additional touch-points.
Karen Stacey, CEO, DCM said: “We are thrilled to welcome Hideaway Cinema as our first Outdoor Cinema partner to further expand our offering. There’s clearly pent-up demand from people to get out and enjoy experiences once again, and we know that cinema is one of the most missed social activities during lockdown.
"People’s desire to get back to the cinema experience and once again be captivated by great stories on the big screen will mean brands can make the most of this partnership to target audiences in stunning and immersive environments.”
Hideaway Cinema is also planning a Halloween and Christmas screening schedule with additional announcements and special screenings to be confirmed over the course of the year.