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Mike Fletcher 

Reach extends Taboola deal with mid-article placements

Reach extends Taboola deal with mid-article placements

Reach has renewed its agreement with recommendation platform Taboola and added mid-article placements as part of the multi-year deal.

The agreement means that Reach will continue using Taboola’s platform and suite of products across over 50 sites including the Mirror, Express, Daily Star, and OK!

All of Reach’s sites will integrate Taboola Feed, an infinite scroll that provides readers with personalised content, enabling monetisation of below-article placements.

Reach will also expand the implementation of Taboola’s Explore More product across all 50 sites—an offering designed to keep users visiting publisher sites directly from social media and apps.

Meanwhile, Taboola’s mid-article placements has been added to the package, allowing for new revenue opportunities and ways to engage readers and improve the user experience.

Terry Hornsby, group digital director at Reach said: “Taboola has made a positive impact in driving revenue and traffic for Reach sites. We are looking forward to expanding our long-standing partnership further with more engaging and personalised content that meets the needs of our diverse and wide-reaching digital audience.”

Adam Singolda, founder and CEO, Taboola said: “We are very excited to continue our long-term partnership with Reach, who have been an invaluable partner keeping audiences informed through its high calibre journalism. We’ve been working with the team for half a decade and look forward to continuing on this journey together with a publisher as committed to innovation as Taboola is, to drive revenue and engagement as well as grow audience loyalty.”

Earlier this week, Taboola also announced a multi-year renewal of its partnership with Dennis Publishing – the international media group with over 50 million unique users a month.

Dennis was one of the first enterprise publishers signed by Taboola in the UK in 2013, with this renewal taking the two companies to over 10 years as partners across eight of the company's websites.

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