Adwanted Group has raised €15 million in a new round of financing, featuring Swen Capital Partners and Financière Arbevel.
The media services and technologies company recently completed its buy-out of Mediatel’s retired shareholders, including former CEO and now executive chairman Derek Jones.
Adwanted Group now has a turnover of €20 million and a solid base in France, the US and the UK.
The raised capital will help the group further solidify and structure its development, allowing the company to access new markets or execute future acquisitions faster.
Adwanted Group is now looking at strengthening its position in the US and Europe, with Germany considered a key target.
Emmanuel Debuyck, CEO of Adwanted Group (pictured), said: “Our plan is very clear, and we are aiming for an IPO within three to four years in order to achieve our ambition to grow from a regional advertising and media technology provider to a global leader.
“Integrating Mediatel within Adwanted Group allows us to pursue our business objective of providing the media industry with a global standard. Being in France and the US is obviously a good place to start but playing on a global stage also requires a strong footprint in the UK, before any further expansion. We are now in three of the largest advertising markets in the world.”
