The much-anticipated results of UK advertising’s first industry-wide survey will be revealed on 10 June during an online event, the Advertising Association has announced.
The All In Census, created by the Advertising Association, IPA, ISBA and Kantar, has gathered data from over 16,500 advertising and marketing professionals and will provide new insights on the make-up of the UK advertising’s workforce plus data to benchmark progress from.
The findings will be revealed at the All In Summit and will include, how ethnicity is represented from entry level through to leadership; how social mobility features; wellbeing and mental health levels; the gender balance and pay scales across the workforce; plus people’s lived experiences at work, both good and bad.
The All In Summit will also see the launch of the first phase of the All In Action Plan where the Advertising Association’s Inclusion Working Group will set out three big areas of focus for the UK industry to achieve greater inclusivity, plus a roadmap for additional actions during 2021 and 2022.
Kathryn Jacob, chair of the Inclusion Working Group, said: “The time spent by our industry in completing the Census is something we should all be proud of and underlines just how seriously we all are about creating a fully inclusive workplace. Thousands and thousands of busy advertising professionals set aside time to share private data, in confidence, to help us understand the DNA of our industry and establish measures for where we need to do better.
“This Census is very much by the people for the people of our industry and 10 June will be the next critical moment for our work and the All In campaign – we hope as many people in our industry as possible can join us.”
The event will include live captioning throughout and is free of charge to AA, IPA and ISBA members and £25 for non-members.
Book tickets for the All In Summit here.
