City AM joins Ozone Project
Publisher-owned advertising platform, The Ozone Project has added City AM to its alliance.
City AM becomes the eleventh UK publisher to join The Ozone Project as it advances in its mission to create a scaled, brand-safe and transparent advertiser-led alternative to the major tech platforms.
This new partnership follows City AM reporting record high website traffic over the past year, due in part to the suspension of its free print edition to London commuters in light of the government directive to work from home.
The City AM website reached 3.2 million unique visitors in February 2021, compared to 1.4 million in the same month last year - a growth of 125%, according to Comscore figures shared by the publisher in March.
City AM said 75% of its website visitors come from the UK, largely from the same “ABC1, working full-time” demographic as the newspaper, and that mobile traffic now makes up 72% of all visits compared to 57% last year.
Harry Owen, chief operating officer at City AM, said: “We’re delighted to see the impact of our digital focus now delivering strong results across CityAM.com. As we continue to invest in and grow these channels, it is the perfect time to be joining The Ozone Project, as the platform cleverly packages premium audiences and inventory for advertisers.
"We welcome any opportunity to make it easier for brands to engage with our reader-rich offering and we look forward to building on our digital success with the Ozone team.”
Formed by Guardian News & Media, News UK, The Telegraph and Reach PLC, The Ozone Project platform offers advertisers a unique single view of reader behaviour across all of its titles, generating deep insights and activation capabilities for brands looking to reach their audiences in context-rich environments, through behavioural targeting and other methods not reliant on third-party cookies.
Damon Reeve, CEO, The Ozone Project said: “As the Ozone platform continues to grow, we are delighted to welcome high-quality publishing partners who add great value to our advertiser proposition. With such a strong audience profile City AM is the epitome of this, particularly when combined with the stellar digital growth the brand has experienced over the past year.
“Ozone is focused on creating a better digital future for both advertisers and publishers, and partnerships like this one will be central to its success.”