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Sam Tidmarsh 

Radiocentre to unveil post-lockdown summer ad opportunities at The Future of Audio

Radiocentre to unveil post-lockdown summer ad opportunities at The Future of Audio

Industry body for commercial radio will reveal the summer opportunities awaiting advertisers at The Future of Audio on 24 June as the themes and first wave of speakers from the conference are announced.

The themes and first wave of speakers for The Future of Audio - the thought leadership event for the audio advertising industry in collaboration with J-ET and Audiotrack - have been revealed.

Radiocentre, the industry body for commercial radio, will reveal  new research, Radio and The Road Ahead, that takes a closer look at the likely increase in car journeys across the summer and the opportunities these will create for advertisers.

Lucy Barrett, client director at Radiocentre, will present the findings and explore how exploring how listener confidence and spending intentions are changing.

Broadcasting live on 24 June, the one-day event will take a closer look at the developments with in-car listening, and also feature speakers from Google, Adswizz, Wavemaker, Mediatel Connected, Radioplayer, Triton Digital, Radioville, Trisonic, Colourtext, DLMDD, Spark Foundry, Xperi and Yappa.

Even more speakers are yet to be announced.

Experts from across the media and advertising industry will share insights into the key developments in audio advertising and investment growth in the UK market with a focus on radio, while also covering the power of creativity to drive commercial success.

Attendees will be able to hear about the latest innovations in sonic branding, streaming, podcasts, measurement and voice technology.

Over 1,200 people have already pre-registered for the conference.

Head of Events at Mediatel Group, Steve Scaffardi, said: “When we debuted The Future of Audio in 2019 – the first B2B event dedicated to celebrating all corners of audio advertising – it was clear that the growth, innovation and engagement that could be achieved from an audio campaign was perhaps the best kept secret in advertising.

“But, as our daily lives changed irrevocably on 23 March 2020, so did our relationship with audio devices. Now, not only is the consumer listening more than ever, but the role in which radio, podcasts, streaming and smart speakers have played – and more importantly, will continue to play – is becoming increasingly more apparent.

“Unlike any other event in this space, we celebrate and embrace the creativity, strategy and development of technology, that continues to see audio break down boundaries and offer a variety of ways to reach your target audience, communicate with them, and increasingly create immediate calls to action or responses from the listener.”

Full conference details are available on the The Future of Audio website, including the first glance at the agenda and confirmed speakers so far.

You can register to watch the conference stream here, for free.

The conference sessions are:

Session one: Key developments in audio advertising

The power of audio was already clear way before the world was forced inside over a year ago. But consumer demand for audio has only continued to accelerate since, providing more opportunities for marketers to reach their audience than ever before. In this session, hear about key innovations in audio advertising, including how radio continues to raise the bar in terms of ROI, how podcast advertising and audio attribution are improving, and the exciting developments available in audio for brands.

Session two: Why creativity is more important than ever

Creative, and its execution, has a huge impact on the commercial success of advertising. But in cross-platform campaigns, audio-first creative can often come as an afterthought. This session will uncover how and why creativity drives commercial success in advertising, including talks on the golden rules of creativity in radio, how to adapt audio dimensions and your creative to ensure the best possible audience engagement across different forms of audio, and a case study with Singapore Airlines on how they have a new sonic brand created through innovative techniques.

Session three: Driving the in-car listening experience forward

The in-car listening and entertainment experience has been defined for generations by quality, engaging radio. But with more opportunities available for in-car entertainment than ever before, how is the industry reacting to ensure radio maintains its deserved place in the driving seat? In this mini-session, find out how the in-car listening experience is developing, including a presentation from Radioplayer who discuss radio’s place in the increasingly complex dashboard environment, and how it can stay strong in cars of the future.

Session four: Growing investment in audio

Consumption of audio continues to grow rapidly, and the advertising market is growing with it. In this session, find out from the audio experts how the market is developing to reach its potential. Plus – how appealing is the market for potential advertisers in 2021? What does the buy-side need from technology solutions, and how the sell-side are reacting to these demands? This session includes a presentation from Mediatel, a case study from Manning Gottlieb OMD about the Government’s Covid-19 radio advertising strategy and a panel featuring Lee Lythe, Chief Investment Officer, Spark Foundry.

Session five: How innovative technology is driving the second golden age of audio advertising

Accelerating digital innovation, combined with increased consumer demand for quality audio experiences, is driving change. The development in audio experiences is providing opportunities for marketers to engage with audiences with effective and targeted advertising. In this session, hear experts share how technology is shaping the pathway to the second golden age of audio advertising. Including a presentation from Google about how publishers can grow their revenue with new audio formats, and lessons about measuring audio from across the pond with Canadian audience measurement organisation, Numeris.

Session six: Live experience: The Future of Audio

In one of Mediatel’s now iconic virtual live headline experiences, hear from and network with leaders from across the audio advertising landscape, to discuss the future of audio and why it is so important to the future of advertising. Including a presentation from Radiocentre on their latest research on radio and in-car listening, a presentation from Triton Digital, plus a closing keynote panel featuring Adswizz.

Mediatel News is a media partner for The Future of Audio and will be running related content including analysis and contributed opinion through June 3-24. If you would like to contribute with thought leadership, please contact sam.tidmarsh@mediatelevents.com.

 

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