The Ozone Project adds HELLO! to alliance
Publisher-led advertising platform, The Ozone Project has revealed HELLO! is the latest partner to join its alliance in a move that will bolster the view of celebrity, culture and lifestyle content consumption.
The core editorial pillars of HELLO! - world exclusives, royalty, celebrity, red carpet, fashion, beauty and lifestyle - drive one in three women in the UK to engage with the brand every month. With total digital reach up +73% year on year, the latest PAMCo data highlights HELLO! now reaches over 14 million unique visitors every month.
Damon Reeve, CEO, The Ozone Project said: “HELLO!’s globally renowned status and highly desirable audience profile is a perfect compliment to Ozone’s publisher alliance and we are delighted to welcome them to the family.
“The scale of rich reader insight from this latest partnership will be key to unlocking even more opportunities for advertisers who are increasingly paying more attention to the quality of the environments their digital campaigns appear in.”
Over the past 18 months, the Ozone audience and advertiser proposition has expanded significantly. Ozone now reaches over 99% of the UK’s online adults every month with almost 60% of these visitors returning every day, and almost 90% every week.
The arrival of HELLO! means the platform is now powered by premium inventory from titles from twelve of the UK’s leading publishers.
Tamsyn Spires, publisher at HELLO!, said: “The strength of the HELLO! brand has never been stronger and our digital growth is a core pillar of that. We are focused on creating a great reader experience across all of our platforms, and as our growth continues, it is the perfect time to join The Ozone Project and work with the platform in its collective packaging of premium audiences and inventory, underpinned by the most trusted and aspirational editorial content. We look forward to continuing our digital success in partnership with the Ozone team.”