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Omar Oakes 

Clear Channel to give free outdoor ads to Black-owned brands

Clear Channel to give free outdoor ads to Black-owned brands

Clear Channel has pledged to donate free outdoor advertising space to select brands as part of a long-term initiative to support Black-owned businesses.

The outdoor advertising company has partnered with Jamii, a discovery platform for Black British brands, to launch the initiative called Clear Channel Compass.

The scheme is open to both physical and online retailers and service providers and Jamie will oversee a selection process to help choose eight business who campaigns will run within the first year of the scheme.

Khalia Ismain, founder of Jamii, said: "When we break down the obstacles faced by Black makers, it sows the seeds for more talent to rise up and seize opportunities.

"This is a huge opportunity for both of us to tell the stories of makers from the community and connect them to anyone and everyone who needs their ideas, craftsmanship and ingenuity in their lives."

Starting in August, the free ads will run across Clear Channel's Adshel Live network, which comprises digital screens in bus shelters and roadsides across the UK.

Clear Channel has also pledged to give free design support for the chosen brands' ad creative.

Caroline Forbes, specialist partner and fairness executive sponsor at Clear Channel UK, added: “As part of our on-going commitment to be both a Platform for Brands and a Platform for Good, we’re thrilled to see Clear Channel Compass come to life with the support and guidance of Jamii as our partner.

"By offering outdoor advertising space across high streets up and down the UK, we hope to create a shop window for products and services that would often be unseen outside of the Black community and thus help boost the Black pound in a meaningful and sustainable way.”

Mediatel operate two essential services for the OOH industry. SPACE is a collaboration between IPAO and Outsmart and is the most comprehensive and up-to-date list of inventory in the UK. The RouteAPI is a SaaS solution that enables easy integration of Route audience data into client's systems. See mediatel.co.uk for more information.

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