The Ozone Project has teamed up with MG OMD to trial its Ozone Outcomes across client spend on the publisher-owned digital advertising platform’s ‘Premium Only Video’ inventory.
Ozone Outcomes is the platform’s first series of actionable metrics, designed to deliver the business results that advertisers and agencies are increasingly demanding.
The first metric to be tested will be a Cost Per Completed View – Ozone’s guarantee that MG OMD clients will only pay for video adverts viewed in full, with all views independently verified.
Craig Tuck, chief revenue officer at The Ozone Project said: “Thanks to the outstanding results we see for advertiser campaigns through our Premium Only Video offerings, we are incredibly confident of producing equally impressive results when delivering campaigns like this on a CPCV basis.
“This is a very exciting partnership for us, driven by the advertiser need to deliver real business results through high attention environments. We’re excited to learn more about our capabilities in this space as we optimise campaigns to meet MG OMD’s client goals.”
Omnicom-owned MG OMD will run the Outcomes test across the platform’s out-stream offering, which only places brand video campaigns on websites owned by those 12 publishers that make-up the Ozone Project alliance.
Tom Cocker, MG OMD executive director said: “We are great supporters of Ozone and its ability to deliver scale across quality and contextual environments so we’re doubly thrilled to test this new outcome offering for our clients.”
