WPP backs VisibleStart programme for women aged 45+
Brixton Finishing School has teamed up with The Uninvisibility Project, an agency focused on changing the narrative of midlife women, to launch VisibleStart - a free training programme to help middle-aged women progress and work in advertising.
Championed by WPP and its media agency MediaCom, VisibleStart will train participants in digital media skills including programmatic, search, SEO and paid social.
The programme will consist of a series of live ‘confidence building’ events alongside an online learning platform. In addition, WPP will aim to employ 20 of the women who complete the course.
The VisibleStart programme will launch in London, with plans to take it nationwide in 2022, and is open to women over the age of 45 from all backgrounds and all walks of life.
The Uninvisibility Project founder Jane Evans said: “There is an epidemic of joblessness for women over 50, and almost half of women in this age bracket have no retirement savings at all. If we don’t act now, half a generation will retire in poverty. Both myself and Jacquie Duckworth, who I set up The Uninvisibility Project with, are determined to stem the tide.”
Mark Read, CEO of WPP, further commented: “When Jane first approached us about launching Visible Start, WPP was keen to get involved and we’re proud to support it. There are many talented midlife women out there who we are missing out on so we are keen to play our part in helping them get back into the workplace or realise their potential in our industry.”