Start-up Out-of-Home agency, BambOOH launched this week.
Its founders, Marc Gutreich and Lee Parsons have both worked in the sector for over 20 years respectively and have spent the vast majority of that time planning and buying OOH for independent media agencies.
Gutreich commented: “Having successfully worked in Out-of-Home for many years, we are acutely aware of the many factors that have changed our industry over recent years and in particular the last 18 months. As an industry we have been lucky enough to have experienced huge success over the last decade, but this was followed by conditions that were unprecedented. However, the industry’s continued investment into improving the OOH offering (in particular the commitment to Digital OOH and the flexibility and effectiveness it brings for client activity), aligned to the relaxation of restrictions on how we live our lives, make this the perfect moment to launch BambOOH.
“BambOOH offers a trusted structure that connects all aspects of OOH advertising with a multilateral viewpoint. We’ll not only help clients with the planning and buying of OOH activity (be that traditionally or using our programmatic platform) but will also work closely with clients to ensure the logistical side of running a successful campaign is handled professionally as well.
“We’re now looking forward to once again helping clients grow their business with OOH and developing successful long-term relationships and a strong team.”
