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Mediatel News Staff 

Snap poaches IPG's Jed Hallam to head up EMEA strategy

Snap poaches IPG's Jed Hallam to head up EMEA strategy

Snap has hired Jed Hallam from IPG Mediabrands to lead the Snapchat company's communications planning in Europe, Middle East and Africa.

Starting this week, Hallam will be EMEA Head of Comms Planning, a newly-created role based in London and reporting to Will Scougal, director of creative strategy.

Hallam will be a senior member of the Creative Strategy team and, as well as working with Snap’s global advertising partners, he will also be tasked with supporting the business across international markets.

Hallam was previously the UK head of IPG Mediabrands' creative practice, Mediabrands Content Studio, after having previously been Chief Strategy Officer at Initiative UK, where he oversaw the agency’s work, the strategy and planning teams, and worked with LEGO, Deliveroo, and Converse.

He has also led strategy at Mindshare, where he worked across brands that included Unilever, Nike and 21st Century Fox.

Scougal said: "With Jed’s addition to the team we’re bringing in an innovative and refreshing strategic thinker, with a proven track record as an industry leader, to offer even more support to our partners.

"In particular, Jed will be focused on strategic narratives and platform positioning among the EMEA comms planning community."

Hallam added: “For my entire adult life I’ve been obsessed with understanding how people communicate, how cultures work and evolve, and how brands can create ideas that add value to the world. In joining the Snap family, I’m bringing all three of those together.

"I have long been a huge fan of Snapchat and the opportunity to work inside the world’s most creative company, and work with and learn from some of the most talented people I’ve ever met is a dream come true.”

ANALYSIS: Why Snap wants strategic heft to get closer to brands


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