ITV has hired The Economist‘s Deep Bagchee to be the broadcaster’s first ever chief product officer.
Bagchee will lead the company’s future strategy across all of its digital products and services and will join later this year.
He is tasked with and executing ITV’s on-demand product roadmap and strategic vision, identifying opportunities to drive growth and innovation across all of ITV’s digital products, both organically and through partnerships with other broadcasters and platform providers.
Bagchee will be responsible for leading ITV’s digital product strategy and delivery across the current and future suite of digital products, including ITV Hub, ITV Hub+, BritBox and ITV Win, the online competitions portal.
Rufus Radcliffe, ITV managing director, on-demand, explained: “Since establishing our new Media and Entertainment Division, with On-Demand as a new business unit, we have been focusing on our digital product development and the growth of our direct-to-consumer offering.
“Working alongside our excellent product teams, the role of chief product officer will help join up our product expertise across our subscription video-on-demand and advertiser VOD propositions as well as apps, and our future digital product ambitions.”
Bagchee was formerly chief product officer at The Economist Group, where he led both the digital product and design teams across The Economist and the Economist Intelligence Unit. He is credited with creating a new digital product, as well as a product vision and strategy. Before that he was senior vice-president, product and technology at CNBC in New York
