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Mike Fletcher 

Bauer Radio UK rebrands and restructures

Bauer Radio UK rebrands and restructures

Bauer Radio UK has rebranded as Bauer Media Audio UK and announced a number of changes to its senior leadership team.

The restructure is designed to support its transformation from a predominantly live radio business to an audio business, with broadcast radio complemented by on-demand content.

Ben Cooper (top left) who joined Bauer last year from the BBC, becomes chief content & music officer, bringing together for the first time under one leader all content production and music output across all platforms. 

Graham Bryce (bottom middle) becomes chief operating officer, responsible for the vision and the pace in Bauer Media Audio UK’s delivery of its growth plans. His role will focus on bringing together differentiated on-demand content and technology.

Steve Parkinson (bottom left), becomes chief strategic partnerships and events officer, responsible for the creation and delivery of a new events and experiential business to build on the emotional connection between Bauer’s brands and its consumers.

Anne-Marie Lavan (top right) becomes chief marketing officer, responsible for the delivery of consumer insights informing brand development, new product development and consumer marketing and communications strategy.

Peter Davies (bottom right) becomes chief of staff, focused on strategic planning and actions to enable the business to deliver on its ambition.

Dee Ford CBE, group managing director for Bauer Media Audio UK said: “We are passionate about making our listeners’ lives sound better, whether that be through live radio, or through exciting new formats and experiences. 

“The audio landscape is changing at a rapid pace and we see so much opportunity to develop differentiated creative audio products, grow audiences and offer access to valuable audiences for advertisers. Graham, Ben, Steve, Anne-Marie and Peter bring outstanding  experience, passion and determination to support our transformation of Bauer Media Audio UK from radio into the exciting wider world of audio”.

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