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Mediatel News Staff 

Branded video platform Biites launches in UK

Branded video platform Biites launches in UK

Biites, the Copenhagen-based global branded content platform, is launching in the UK today after completing a seed funding round.

The platform, which specialises in long form branded video, guarantees that video ads have a minimum average playtime.

The company says it delivers "video engagement KPIs" that are five-times higher than YouTube and 55 times higher than Facebook.

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Nina Nørgaard Jacobsen, CEO and founder at Biites, said: “After outstanding success across Europe in the last few years, we’re pleased to now offer Biites to UK brands.

"We’re seeing a huge appetite from consumers wanting to watch quality, ad-free long-form content, offering a massive opportunity for brands who are normally limited to 6 or 30 second ad slots.

Biites will use seed investment from FirstPartyCapital to invest in its proprietary technology stack, which will include its own video player, an analytics engine, and a self-serve SaaS solution.

The product roadmap is being overseen by technical advisor Adam Johnston, the former head of adtech at Sky.

Biites is now active in the US, UK, Germany and Scandinavia and plans to open in new markets next year.

Pictured, above: Biites co founders Nina Nørgaard Jacobsen and Helle Jabiri Falck


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