Wavemaker has appointed, Kathryn Spaeth, a former managing director at Accenture, as its new global chief transformation officer as it seeks to “turbo charge” its global Consultancy Hub.
Spaeth, who had been MD of Accenture’s Applied Intelligence division since January 2020, is based in New York and will join Wavemaker’s global leadership team. She has also held roles at Epsilon, United Airlines and tech start-ups.
She has been tasked with focusing Wavemaker’s consultancy capabilities to unlock growth for the agency’s clients, starting from 11 October, and to “turbo charge” the media agency network’s global Consultancy Hub, a spokesperson said.
The Consultancy Hub comprises 2,250 people within the agency’s global network that provide expertise on business-critical areas (namely commerce, precision, content, data, addressable, tech and analytics).
Wavemaker’s global CEO Toby Jenner said: “Kathryn is intelligent, tenacious and experienced in everything we need to help positively provoke growth at a client enterprise level.
‘As the marketing landscape continues to evolve, her expertise will be invaluable in supporting our clients’ digital transformation journeys.”
Earlier this week Wavemaker announced it had entered into a global deal with Amazon in which the ecommerce goliath’s data and insights can be directly fed into the media agency’s plans and campaigns.
Dormieux exits GroupM
Jason Dormieux, the former UK CEO of Wavemaker, has now left parent company GroupM, Mediatel News can also reveal.
Spaeth has replaced Dormieux, who left Wavemaker last year as global chief transformation officer to become chief data and tech officer at GroupM.
A GroupM spokesperson today confirmed Dormieux has left GroupM but did not comment on why.
Dormieux was the UK CEO of MEC prior to WPP’s decision in July 2017 to merge GroupM agencies MEC and Maxus to create Wavemaker.
He was appointed as global chief transformation officer the following April and replaced by Paul Hutchison.
