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Mediatel News Staff 

Learn from Richard Shotton how to apply behavioural science to marketing

Learn from Richard Shotton how to apply behavioural science to marketing

Anyone who works in marketing is in the business of influencing decisions. But how can you do that without understanding what drives them?

Mediatel is proud to partner with Richard Shotton, the consultant, trainer and bestselling author, as he presents his new webinar on 1 and 3 November.

This virtual workshop will present an introduction to the field of behavioural science as it applies to marketing.

The training is practical and run in small groups (between 10-14 attendees).

Tickets are available now for the two half-day sessions, which cover classic experiments that reveal the fascinating ways in which the human mind makes decisions about behaviour.

There will be also be new and lesser-known research that will give marketers and strategists the edge.

Shotton said: "There is too much description of biases and not enough emphasis on how these well proven principles can be harnessed by marketers.

Shotton is the author of The Choice Factory, a bestselling book on how to apply findings from behavioural science to advertising.

He started his career as a media planner 18 years ago, working on accounts such as Coke, Lexus, and comparethemarket, before specialising in applying behavioural science to business problems.

In 2018 he founded Astroten, a consultancy that applies behavioural science to marketing.

Thinking of a change? Mediatel has teamed up with Jobbio to launch Mediatel Jobs, a dedicated career marketplace for everyone who works in media, advertising, martech and adtech. Companies can advertise their roles on the Mediatel Jobs hub, while talent can search and apply for the most relevant opportunities.
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