Hearst UK has appointed Kelly Warnell as head of technology and entertainment in its commercial client team as the publisher seeks new ways to reach audiences with content.
Warnell has been tasked with driving revenue for the publisher through a wide range of audience platforms, including digital, performance, event, content, creative solutions and print offerings.
She will work across Hearst UK’s portfolio brands which feature entertainment and technology content, including brands such as Digital Spy, Cosmopolitan, Harper’s Bazaar, Good Housekeeping, and Esquire.
Warnell said: “I am hugely excited by the scale and diversity of our readers, alongside the variety of creative opportunities available for entertainment and technology brands to find and connect with their audiences.
“It is my intention to deliver powerful, exciting and effective messaging to hero the industry that I am most passionate about.”
Warnell was previously global head of film, TV and games for ESI Media and has overseen animation teams, VR/motion capture and game production through her previous roles.
She is also founder of The Stunt Alliance and Screen Masters International which have provided production solutions for TV shows and films including Dune, Tenet, No Time To Die and Jurassic World: Dominion.
Jane Wolfson, chief commercial officer at Hearst UK, added: “It’s a major statement for Hearst UK to have someone with Kelly’s expertise and vision join the team, and we’re really excited about the new opportunities this will bring to many of our iconic brands.
“Her knowledge and connections within the entertainment and technology industry represent a massive addition to our team as we continue to bolster our investment within these growing sectors.”
UK CEO appointment process ongoing
Hearst UK is still in the process of recruiting for a new UK CEO after the surprise departure of James Wildman in July.
Simon Horne, who most recently served as a consultant to Hearst International, stepped in as interim CEO while the company searches for Wildman’s replacement.
