Dentsu International hires DDB's Alex Hesz as global chief strategy officer
Dentsu International has appointed Alex Hesz, formerly of Omnicom's DDB ad agency network, as global chief strategy officer.
Reporting to global CEO Wendy Clark and part of the Dentsu International executive team, Hesz has been tasked with shaping and defining the strategy, priorities, and long-term direction of the international arm of Dentsu.
Hesz will spearhead Dentsu International’s go-to-market strategy partnering across the business to define integrated, human-centric, world-class products, services and solutions to drive growth for clients.
He will join Dentsu in 2022.
Clark said: “Alex’s appointment is game-changing for dentsu. He is one of the foremost strategic leaders in the industry. On our journey to optimising from 160 to six global leadership brands, this role is critical to integrate our total offering across Media, CXM [customer experience management] and Creative, delivering growth and creativity for clients at the speed and efficiency demanded by the marketplace.“
Hesz has been global CSO at DDB Worldwide since June 2020 and served for 10 years at Adam&Eve/DDB, later as group CSO. His clients accounts included Google, Samsung, Unilever, Mars, Lloyds Banking Group, BlackRock and Facebook (Meta).
He said: “A truly integrated business across Media, CXM and Creative, led by a group of absurdly talented practitioners who are dedicated to the work, the culture and the society they are building together.
"The commitments to sustainability and diversity as drivers of that success are critical parts of that shared culture, and are values sincerely held and shared by everyone I’ve been lucky enough to meet.”