Media agency names, cautionary tales, TV advertising inflation, and retailers becoming media companies were our most-read topics among this year’s features and interviews.
Did you know what OMD stands for and what the “Six” in m/Six refers to? Mediatel News created a comprehensive guide of where media agencies got their names from, which media leaders were responsible for them, and what alternatives were almost chosen…
“We just don’t learn anything. There’s no arrow of progress in the advertising world.”
That’s the verdict of Bob Hoffman, also known as The Ad Contrarian, who appeared on the Making Sense of It All video series in association with Crater Lake & Co.
Conker co-founder Liz Jones told What’s Possible Group CEO Martin Woolley why doing the right thing is no excuse for doing it in the wrong way, particularly when it’s 1am and “lemonade” is involved.
Back in 2017 Paul Frampton-Calero, then CEO of Havas Media UK, learned a valuable lesson about putting his head above the parapet in a media firestorm.
News UK’s group chief commercial officer discussed the company’s plans in TV, how UK publishers combatted the digital duopoly, and why advertisers needed to change the way they think about media.
Figures from BARB, produced by Mediatel Connected, and agency estimates shared with Mediatel News, showed that the surge in advertiser demand in the run-up to Christmas was happening much earlier than usual.
With so much uncertainty, what was the most important consumer trend that brands and media planners needed to be conscious of with 10 weeks to go until Christmas? We asked a range of industry media leaders for their insight.
Boots Media Group is part of a maturing trend of retailers becoming more like media companies, industry leaders told Mediatel News.
The UK CEO of WPP’s specialist OOH agency reflected on how different lockdowns’ impact, the wider impact of Publicis Groupe’s split from Posterscope, and why the media industry needed to embrace neurodiversity.
Nick Wright, managing director of Havas Entertainment, chatted to Mediatel News about the restructure within the Vivendi-owned group, accelerated entertainment trends and Dua Lipa.
