Shortlists revealed for the Media Leaders Awards 2022
The leaders of Havas Media Group, UM, Omnicom Media Group UK and MediaCom UK are all in contention for the biggest accolade at this year’s second annual Media Leaders Awards.
In a clean sweep for media agencies, the four shortlisted CEOs; Patrick Affleck (Havas Media Group), Rachel Forde (UM), Dan Clays (Omnicom Media Group UK) and Kate Rowlinson (MediaCom UK), have all made the final four in both the Media Agency Media Leader of the Year and the Grand Prix Media CEO of the Year.
All the winners will be announced on 23 February at a ceremony in London combined with the exclusive in-person The Year Ahead event which has been rescheduled from January due to Covid-19.
The awards feature 14 categories for 2022 with Zenith Media UK, Mediahub, Havas Media Group, UM and Wavemaker UK all shortlisted in the Media Agency of the Year category, whilst Channel 4, TripAdvisor, TikTok and Future Publishing are all vying for the crown of Media Owner of the Year.
Other categories include awards for advertisers and technology businesses, plus Leadership Team of the Year and Campaign of the Year.
Grand Prix: CEO of the Year (combined with Media Leader of the Year: Agency)
Patrick Affleck, CEO, Havas Media Group
Rachel Forde, CEO UK&I, UM
Dan Clays, CEO, Omnicom Media Group UK
Kate Rowlinson, CEO, MediaCom UK
Future Media Leader of The Year
Jackie Lyons, head of planning, Havas Media Group
Cassandra McDonald, senior research manager, Vevo
Charlotte Dexter-Jones, senior account manager, Mindshare
International Media Leader of The Year
Jane Ostler, executive managing director, Creative and Media, Kantar
Jo Kinsella, president, TVSquared
Nicola Lewis, global chief growth officer, Finecast
Duncan Chater, head of sales – Europe, Bloomberg
Media Leader of the Year- Advertiser
Gayle Noah, media director UK & Ireland, L'Oréal
Alison Thorburn, digital media accelerator, BT Media Group
Lisa Walker, head of media and sponsorship, Vodafone
Nic Travis, head of paid digital marketing, Lloyds Banking Group
Media Leader of the Year- Media Owner
Karen Stacey, CEO, Digital Cinema Media
Milka Kramer, country manager, UK and Ireland, Pinterest
Jane Wolfson, chief commercial officer, Hearst UK
Dominic Carter, group chief commercial officer, News UK
Dominic Williams, executive director – advertising, Mail Metro Media
Media Leader of the Year- Technology
Karen Nelson-Field, CEO, Amplified Intelligence
Lewis Sherlock, senior vice-president programmatic, Bidstack
Harry Harcus, managing director, Finecast
Dominic Woolfe, CEO UK, Azerion
Judges Special Choice Award: announcement to be made on the night
Leadership Team of the Year
Conscious Advertising Network
Campaign of the Year
"Less Buzz, More Music" (Tommy Hilfiger) by Vevo and Crossmedia
"Roommates Wanted" (Stokke) by Jaywing and Amobee
"News UK & Jaguar Land Rover" (Jaguar Land Rover) by News UK
"O2 vs. CO2" (O2) by Havas Media
Advertising/Media Technology of the Year
Unmissable (DFS) by MediaCom, Xaxis, Finecast, iDOOH
The Fast Start Dashboard – A Diving Rod for Attention by OMD Worldwide
Finding Equilibrium In Brand Search (Western Union) by Mediahub & Stickyeyes
ADvantage XP by TVSquared
Media Agency of the Year
Zenith Media UK
Havas Media Group
Technology Company of the Year
The Ozone Project
Media Owner of the Year
Advertiser of the Year
Government Communication Service
Greg Grimmer, CEO of Mediatel Group, said: "In the second year of our Leadership awards it was pleasing to see both an increase in entrants and also an incredibly close contest in a number of categories.
"We are proud to announce this very strong shortlist of potential winners and I look forward to announcing the victors at the Waldorf Hilton on 23 February."
He added: "I’d also like to thank our judges, who graciously have given their time to read through the many entries we received, and I’m pleased to report most of them enjoyed it!"
Alongside Grimmer there were 20 judges to decide the shortlist of entries including representatives of the industry's main trade and marketing bodies, media owners, brand marketers, and Mediatel News editor Omar Oakes.