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Mediatel News Staff 

100% Media Round-up: 10- 14 January 2022

100% Media Round-up: 10- 14 January 2022

Introducing today's round-up of stories from around the media world, updated by the Mediatel News team, to ensure you're 100% up-to-date.Friday, 14 January

Cosmopolitan UK celebrates 50 years

Cosmopolitan launched in the UK in 1972 "to empower and champion young women."

It reported it now has more than 16m average monthly unique users via Cosmopolitan.com/UK and 5.4m social followers across platforms such as Snapchat and TikTok.

The anniversary edition (pictured above left) is fronted by model and social activist Munroe Bergdorf and is on sale from 21 January.

It pays homage to its first issue (pictured above right) including interviews with Aja Barber, Vic Parsons and River Gallo to discuss what changes still need to happen after 50 years of progress.

3SS and Cinemo team up to create “third living space” with in-car entertainment

The multiscreen entertainment software solutions company, 3SS, and Cinemo, an automotive infotainment middleware provider, are collaborating to bring advanced video entertainment to cars.

Read more on this story in our sister title Videonet

Vevo revamps its TV app

Vevo, the music video network, announced a release of its updated Vevo TV app on Amazon Fire TV and other connected TV platforms this month.

The new app now includes video auto-play and personalised recommendations which users are accustomed to on other platforms.

The app also includes 15-second and 30-second non-skippable ad spots with no more than one ad airing every three to four videos.

Sunday Telegraph discontinues print supplement Stella

The Sunday Telegraph

is closing its women's lifestyle and beauty magazine following research into its subscribers.

The magazine was initially brought in in 2005 to make the paper more appealing to women by previous editor Sarah Sands.

Instead the Sunday paper will introduce what it claims will be Britain's biggest weekly puzzles section as well as a revamped Saturday magazine with a food and drink pull-out and new columns.

TalkTV names Sky journalist new political editor

TalkTV, the TV channel launching in early 2022, has announced Kate McCann as its political editor.

McCann (pictured below) is currently political correspondent at Sky News and previously was senior political correspondent at The Daily Telgraph and and political correspondent at The Sun.

This follows the announcement earlier this week that Tom Newton Dunn will host a weekday primetime news and currents affairs show on the channel.

Meta sued for £2.3bn for taking UK users personal data without compensation

A class action lawsuit claims 44 million Facebook users in the UK had their data exploited.

The case was brought by Dr Liza Lovdahl Gormsen and argues Meta has broken the 1998 Competition Act by putting an "unfair price" of handing over personal data for getting a Facebook account.

Thursday, 13 January

Channel 4's The Great British Bakeoff  available for new broadcast sponsorship

The Great British Bakeoff

will be available for broadcast sponsorship in March 2022 when Aldi's sponsorship is due to run out.

Aldi became the official broadcast sponsor of Britain’s’ baking franchise in March 2021 after being the exclusive sponsor of the show in 2020.

Its idents appeared on Channel 4 and All 4 around the twelfth series The Great British Bake Off as well as spinoff shows Bake Off: An Extra Slice, Junior Bake OffBake Off: The Professionals and festive and celebrity specials like The Great Celebrity Bake Off for Stand Up To Cancer.

4Sales’ nations and regions partnerships team negotiated the deal with Aldi’s agency McCann UK which also was behind the creative featuring the gingerbread family.

Influencer.com integrates with TikTok Creator Marketplace API

Influencer.com, an influencer marketing and branded content solution, has announced an integration with TikTok which will allow its clients access to its first-party data, campaign data and content creators.

TikTok Ads Manager will be linked to Influencer.com's own technology platform, Waves so brands can create and measure TikTok's own ad format "Spark Ads".

Influencer.com's clients include Hilton, Polaroid and Deliveroo, Takis and National Rail.

Snapchat adds four messaging features

Snapchat has added four new messaging features to its platform including chat replies, Bitmoji reactions, poll stickers and a revamped audio and video calling interface.

Chat replies allows users to respond to individual messages in an ongoing chat.

Bitmoji reactions offer seven emotive responses to choose from to react to a message.

Emoji polls can be added as stickers to Snaps and Stories to survey friends for their thoughts.

The updates to video and audio calling include more lense options and the ability preview who has answered a group call before joining.

Wednesday, 12 January

DCM launches new media property for branded content

Digital Cinema Media (DCM) has launched a new in-reel position for premium branded content.

The spot is called 'DCM Studios Presents' and will offer brands a three to four minutes to create branded content for the big screen.

It will be bookended by new idents and placed before cinema's silver spot and film trailers.

This draws on a partnership between Applied Consumer Neuroscience (ACN) and long-form content specialists, Brand Directors.

You & Mr Jones changes name to the Brandtech Group

You & Mr Jones has rebranded to the Brandtech Group to be more in line with its growth and use of technology.

The group was founded in June 2015 and on its website it says it "helps brands do their marketing better, faster and cheaper using the latest technology".

Facebook anti-trust lawsuit allowed to proceed

A federal judge has ruled that the US Federal Trade Commission (FTC) can proceed with a second breakup lawsuit against Meta.

The revised lawsuit accuses Meta of pursuing a “course of anti-competitive conduct” and, if successful, would force Meta to sell Instagram and WhatsApp.

This comes as Tony Xu, co-founder and CEO of DoorDash was elected effective immediately to Meta's board of directors today.

S4 Capital announces merger between 4 Mile Analytics and Media.Monks

In a trading update published today S4 capital announced a combination between 4 Mile Analytics and Media.Monks, which "significantly expands the capabilities of its Data&digital media practice."

IAS hires new EMEA MD

Integral Ad Science has appointed Csaba Szabo as its managing director for EMEA.

Szabo (pictured, below) will be based in London and report to chief revenue officer, Chance Johnson.

Szabo was most recently VP for EMEA at Shutterstock and had prior roles at Yahoo and Orange.

ISBA's Project Origin completes 'proof of concept' stage

Origin, ISBA's initiative to bring cross-media measurement initiative to UK advertising across analogue and digital, has announced the completion of its proof of concept.

Read about this story in more depth here.

Carat chooses two new strategy partners

Dentsu agency Carat has appointed two senior strategy partners as part of its global team.

Maro Mouameletzi (pictured, below left) and Bram Meuleman (right) will report to Sean Healy, Carat's global chief strategy officer.

They will focus on strategy for groups of key clients and develop products and network integration.

Mouameletzi moved from global strategy director for Unilever at WPP agency Mindshare and has previous senior strategy positions at PHD, IPG and Zenith, working on brands including Ferrero, Bacardi and Expedia.

Meuleman was most recently group strategy director at independent media agency the7stars and prior to that had strategy roles at Carat and Dentsu X.

Criteo appoints UK MD

Criteo has appointed Ryan Cook as its new UK MD.

Cook will be responsible for setting out the strategy, market vision, and development of products and relationships with industry bodies.

Cook most recently was deputing managing director at Teads, and had roles at AOL platforms, Millenial Media and Nexage.

Global's DAX wins exclusive ad deal with Elizabeth Day podcast

Global's digital audio advertising platform will be the exclusive advertising partner of How to Fail with Elizabeth Day.

The podcast is hosted by author and journalist Elizabeth Day and has had 25 million downloads and one million monthly listeners since it started in 2018, proving particularly popular among  25–54-year-old women.

The advertising deal will last for two years and provide opportunities for advertisers to create targeted campaigns through sponsorship, host-read ads and spot ads.

Tuesday, 11 January

Omnicom Media Group chooses new EMEA CEO

Omnicom Media Group has appointed Guy Marks as its new CEO of EMEA.

He will be responsible for strategy, operations and transformation of OMG agencies across EMEA including OMD, PHD, Hearts & Science, and its Annalect data and analytics division.

Marks (pictured above) was previously CEO at OMD EMEA for four years and will succeed Mark Cooper who is promoted to vice-chairman of Omnicom Group Europe, reporting to Omnicom president and COO Daryl Simm.

The position had been vacant since the departure of Tim Pearson to Sky last year. Scroll down to find out what Pearson did next....

Pamco releases updated print estimates

The latest data from Pamco, the audience measurement company for publishers, shows 91% of British adults consume magazine media or newsbrand content in a month.

The Pamco Bridge 4 2021 dataset covers 92 print and 86 digital brands over the period October 2019 – September 2021 for print data with September 2021 Ipsos iris digital data.

As Pamco introduced new methodologies after the pandemic, this dataset is not comparable to previous Pamco data.

LadBible Group hires ex-Sky Media MD Tim Pearson

Former head of Sky Media Tim Pearson will be in charge of Lad360, LadBible's content marketing and digital advertising division.

Pearson (below) will start in April and report to chief growth officer Colin Gottlieb.

Mediatel News revealed Pearson left Sky Media after six months in the role.

NOW READ: Tim Pearson exit from Sky shows how crossing the divide can be brutal

Times Radio appoints replacement chief political commentator

Times Radio has chosen Lucy Fisher (below) as its new chief political commentator.

Fisher is currently deputy political editor at The Daily Telegraph and previously worked at The Times as defence editor, chief political correspondent and political reporter as well as at The Sunday Times as a reporter.

She will replace Tom Newton Dunn who will be moving to TalkTV when it launches later this year.

Monday, 10 January

the7stars wins Kao brands and public sector media planning and buying

Independent media agency the7stars has won UK media account for Kao, the leading Japanese consumer goods manufacturer, following a competitive pitch.

Kao is the world's largest supplier of professional salon products including beauty brands John Frieda, Molton Brown and Goldwell.

The7stars has also won a place alongside Republic of Media on the Crown Commercial Services roster to carry out public sector media planning and buying. The contract lasts for four years.

History Hit appoints head of original programming

The SVOD and content platform, History Hit, part of Little Dot Studios and All3Media, has hired Bill Locke for a newly-created head of original programming position.

Locke (below) will report to co-founder and creative director Dan Snow and be responsible for developing and executive producing more than 60 hours of original programming per year.

Locke has 20 years of experience at All3Media sister company Lion TV, his most recent role as director of specialist factual.

BBC Creative takes over Green Park station to promote Sir David Attenborough's new show Green Planet 

BBC Creative is marking the launch of a new Sir David Attenborough series about plants by taking over posters and digital screens at London's Green Park Station.

Posters at the station will show different plant species from carnivorous underwater plants to humanoid desert cacti, alongside two digital screens showing the trailer from the five-part series.

The series was made by BBC Studios’ Natural History Unit, and sees Sir David travel from the USA to Costa Rica, Croatia to northern Europe to discover plants' secret lives.

Roku senior vice president and manager of platform business steps down after nine years

Scott Rosenberg (below) has announced he will be leaving Roku in the Spring.

He was responsible for Roku's $1bn media business, including app distribution, The Roku Channel, and advertising business.

Rosenberg has been at the streaming company for over nine years joining as vice-president of advertising and business development.

Previous roles include board member at MMA Global and IAB.

Pinterest hires global head of inclusion and diversity

Nichole Barnes Marshall (below) joins Pinterest as global head of inclusion and diversity.

Her previous roles include vice president and chief diversity equity and inclusion officer at Bath & BodyWorks, vice president and chief diversity and inclusion officer at LBrands, and global diversity officer at AON.

She succeeds Tyi McCray who left last June after seven months at the company.

News UK appoints Tom Newton Dunn for TalkTV weeknight news show

Tom Newton Dunn (below) will leave Times Radio to present a weeknight news and current affairs programme on News UK stablemate TalkTV when it launches early this year.

The hour-long show will be broadcast live Monday to Friday from News UK’s headquarters at London Bridge.

He steps down from his chief political commentator role at Times Radio today but will continue presenting its Sunday morning politics show until TalkTV's launch. He will also carry on contributing to The Times and Times Radio.

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