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Ella Sagar 

The7stars lands AG Barr media account

The7stars lands AG Barr media account

The7stars has won AG Barr's media planning and buying account.

AG Barr is the independent soft drinks manufacturer behind IRN-BRU and coordinated the competitive pitch with Ebiquity.

The indie agency's main brief is to help the IRN-BRU drinks brand return to its heritage as "Scotland's other national drink" while growing reach with a younger UK-wide audience.

Other AG Barr brands include Rubicon, Barr Soft Drinks and Funkin Cocktails.

AG Barr's previous media agency was PHD.

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