Digital Cinema Media (DCM) has chosen KBH Group to sell out-of-home advertising in select cinemas across the UK after a competitive tender.
KBH Group will take over the account immediately from Global and will be responsible for digital and classic six-sheets in high-traffic areas such as cinema entrances and foyers.
A spokesperson told Mediatel News that DCM plans to increase the digital offering across the DCM estate during the course of the partnership.
DCM says these OOH channels will reach a substantial audience when they are in a “receptive, treat-ready mindset” to pay attention to ad messaging.
Audiences have been returning to cinemas in large numbers since last May when they were closed because of Covid restrictions.
