GroupM has promoted Nicola Lewis as CEO of Finecast, replacing Jakob Nielsen who left the company last year.
Lewis, who was previously global chief growth officer for the addressable TV business, will now be responsible for Finecast’s strategy and operations.
She will be tasked with working with local markets to execute global strategies and set growth targets all aimed at making clients’ TV advertising more relevant and effective to their consumers.
Prior to joining Finecast last year, Lewis was chief investment officer of GroupM Australia where she was responsible for driving innovation and leading commercial growth.
Finecast was created by WPP’s GroupM to enable advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments. The business provides clients with a single access point to the TV ecosystem with standardised measurement to bring clarity on the real impact of addressable TV on an ad campaign.
Christian Juhl, GroupM’s Global CEO, said: “As we invest in building the industry’s leading performance capabilities at GroupM, Finecast will continue to play a critical role in how we deliver addressable, relevant and performance-first campaigns for our clients.
“Nicola’s proven leadership abilities and success in growing Finecast’s business to date make her the ideal person to lead the business into its next era of growth and innovation.”
