| Sub-category |
Example Brands |
2021 TV spend (£m) |
Difference from 2020 (£m) |
Difference from 2019 (£m) |
Difference from 2020 (%) |
Difference from 2019 (%) |
| Online Marketplaces |
Amazon, Vinted, eBay, Etsy |
£134 |
+£35 |
+£30 |
+35% |
+29% |
| Price Comparison Websites |
Compare The Market, Gocompare, Moneysupermarket, Confused Com |
£134 |
+£21 |
+£30 |
+19% |
+28% |
| Food Delivery/ Food Subscription |
Deliveroo, Just Eat, Gousto, Ocado |
£127 |
+£58 |
+£82 |
+86% |
+185% |
| Used Cars |
Cinch Cars, Cazoo, Webuyanycar, Motorway Online |
£74 |
+£22 |
+£51 |
+42% |
+222% |
| Gambling/Lottery |
Omaze, Tombola, Betfair, Cashcade |
£68 |
+£16 |
+£13 |
+30% |
+23% |
| Finance |
Clear Score, Experian, Gohenry, Sumup |
£64 |
+£31 |
+£10 |
+91% |
+18% |
| Technology |
Google, Xero, Intuit, What3words |
£59 |
+£17 |
+£21 |
+39% |
+56% |
| Travel |
Expedia, Hotels Com, Booking Com, Airbnb |
£57 |
+£20 |
-£41 |
+55% |
-42% |
| Streaming Platforms |
Disney+, NowTV, Netflix, Britbox, Audible |
£52 |
+£1 |
+£31 |
+2% |
+145% |
| Property |
Zoopla, Purplebricks, Rightmove, Boomin |
£43 |
+£12 |
+£8 |
+41% |
+22% |
| Mattresses |
Eve, Emma, Dormeo, Simba |
£27 |
+£10 |
+£15 |
+55% |
+126% |
| Social Media |
Meta, LinkedIn, Tiktok, Pinterest |
£23 |
+£9 |
+£13 |
+61% |
+121% |
| Exercise |
Peloton, Echelon |
£23 |
+£11 |
+£12 |
+96% |
+119% |
| Gifting & Greeting Cards |
Moonpig, Wowcher, Thortful, Buyagift |
£21 |
+£6 |
+£10 |
+38% |
+98% |
| Recruitment |
Indeed, TotalJobs |
£19 |
+£13 |
+£10 |
+214% |
+102% |
| Design |
Godaddy, Ionos, Canva, Squarespace |
£18 |
+£6 |
+£0 |
+46% |
+1% |
| Furniture |
Wayfair, Loaf, Snug, Swyft |
£18 |
+£7 |
+£3 |
+56% |
+21% |
| Telecoms |
Giffgaff, Smarty |
£14 |
+£8 |
+£9 |
+152% |
+171% |
| Genealogy |
Ancestry, Findmypast, 23andme |
£12 |
+£3 |
+£2 |
+31% |
+25% |
| Flowers |
Bloom & Wild, Serenata Flowers, Freddies Flowers |
£11 |
+£6 |
+£9 |
+128% |
+463% |
| Other |
|
£127 |
+£25 |
+£40 |
+24% |
+47% |
| Total |
|
£1,125 |
+£335 |
+£358 |
+42% |
+47% |
