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GroupM hires Google’s Gierlinska as Xaxis UK MD

GroupM hires Google’s Gierlinska as Xaxis UK MD

Group M, WPP’s media-buying group, has appointed Zuzanna Gierlinska to be the UK managing director for its specialist programmatic media arm Xaxis.

Gierlinska is currently country manager, Poland, at Google, where she joined in 2020 after having worked in leadership roles Spotify and Oracle.

She will join Xaxis next month and is tasked with leading the strategy, day-to-day management and overall growth strategy for the UK, the leading market within Xaxis EMEA.

Xaxis UK has a stated aim of being the “leading programmatic specialist agency in the market”. It combines AI tech, cross-channel solutions and dedicated programmatic expertise for GroupM clients.

Niel Bornman, chief products and services officer for GroupM UK, said: “Zuzanna’s experience is unparalleled and speaks for itself. She is the perfect person to lead Xaxis UK into the future, having built high-performance teams at tech and data-driven companies and has a deep understanding of marketing, programmatic and automation.”

 

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