ITV appoints Lynette Kewley as ITVX commercial director
ITV has appointed Lynette Kewley to be director of commercial and propositions for its upcoming streaming service ITVX.
Kewley has been at the broadcaster for more than two years, most recently as director of strategic partnerships.
In the new role, she will sit across both streaming and commercial leadership teams and be in charge of “optimising” all parts of ITV’s streaming business including marketing, content, distribution, product, tech and data.
Kewley has previous roles at Google, Videology, Virgin Media and Yahoo.
