Sky Media has secured KFC Delivery, the fast-food chain’s delivery service, as its “official delivery partner” for Sky Sports.
The deal, brokered by WPP’s Mindshare, KFC’s media agency, will mean the brand’s idents will feature next to live coverage of Premier League football, The Ashes cricket, and Formula 1 motor racing.
The ads debut today and the sponsorship activity lasts for 18 weeks on linear TV, SkyGo, SkySports.com, and Sky Sports’ social media channels.
