Podcast: Salesforce, InfoSum, JICMAIL and AudienceProject on advertising’s key challenges
Editor Omar Oakes interviewed John Hegarty in front of a packed crowd at The Future of Brands 2023 in April.
The Media Leader Podcast
In April, reporters Jack Benjamin and Ella Sagar interviewed a number of delegates at The Future of Brands 2023.
The delegates shared what they believe are the most important topics in marketing and advertising right now, as well as the key challenges facing our industry over the next few years. They also gave personal takeaways from the event.
“There’s so much change all the time in terms of new channels popping up, the way ID and privacy fit together and create challenges, there’s just so much to constantly be on top of and ahead of,” reflected Martin Bentley, UK commercial director at martech company AudienceProject. “I think it creates a huge brain fog for people because you just don’t know what’s going to happen next. […] [But] there is a commercial advantage if you can get through that.”
Other delegates interviewed include Neil Robinson, EMEA advisory for media, tech, sports, and entertainment at Salesforce, Nick Henthorn, UK VP of sales at InfoSum, and Mark Cross, engagement director at JICMAIL.
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This episode was edited by our production partner Trisonic. For more on our events, including our upcoming The Future of Media conference, check out our events portal.
