Future of Media: ITV CEO Carolyn McCall, right, and The Media Leader editor Omar Oakes
The Future of Media, The Media Leader’s flagship conference with Adwanted Events, will host multiple insightful sessions based on seven distinct themes happening across three stages over two days.
More than 100 speakers from media owners, media agencies, brand marketing teams and specialists will help us deliver more than 20 hours of exceptional content. The agenda is focused on “The Road to Media 3.0 — how do we get there?”
We will look for answers and solutions on how to thrive in the transition to the Media 3.0 era, including making the most of the emerging channels buoyed by strong advertiser sentiment and investment, such as commerce media, CTV, DOOH, podcasts and short-form video platforms.
Last year’s Future of Media featured Carolyn McCall, CEO ofITV, who spoke directly to advertisers and fellow media owners about the upcoming launch of streaming platform ITVX. Jill Scott, the champion womens’ footballer and I’m A Celebrity… star, also spoke about the representation of women in sport and media, while Daily Mirror editor Alison Phillips chaired a Future of News session.
The Future of Media Leaders’ debates will also return. For the first time last year, The Media Leader‘s editor Omar Oakes hosted debates with leading figures from across the industry to mandate this publication to champion three of the most important topics in media today. These were trust, talent and sustainability.
Key sessions this year include:
Leading from the front: How to deliver Media 3.0?
Are agencies set up to deliver future client needs?
Shifting focus: Data and measurement in Media 3.0
Panel: Can everything be a media network?
Do some channels just work better together?
Will AR and MR fundamentally change how we engage with TV?
