Podcast Special: The Future of Marketing with Bloomberg Media – all episodes
Special partner series: The Media Leader Podcast with Bloomberg Media
Welcome to this special four-part series of the podcast, which The Media Leader has produced with Bloomberg Media. For the first time, we’ve recorded the podcast in a studio, so you can also watch/listen on our YouTube channel.
The Future of Marketing is a series of conversations about the essential strategies and skills needed for marketers and their teams to thrive in today’s complex cross-platform ecosystem. Hosted by editor-in-chief Omar Oakes, each episode this month will bring together the buy side and sell side of media to discuss the opportunities and pitfalls in 2024 and beyond.
Episode 1: Why multi-platform campaigns offer immense potential for expanding audience reach
Steve Taylor, executive strategy director at VCCP Media, joins Bloomberg Media’s European managing director Duncan Chater to discuss why and how advertisers should make sense of the rapidly changing world of video and what marketers might be missing if they want a data-led approach to reaching new audiences.
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Conversation outline
>> Intro: how this series idea came about
>> What’s new in 2024 for marketers who want to attract new audiences through the power of video?
>> How can marketers be more strategic with the way they use data to target audiences across different channels?
>> How can you execute cross-platform campaigns well in 2024 as audiences become more fragmented?
>> What are the best ways to specifically reach new audiences?
>> What are the best tools available and what do marketers need to know about them?
Episode 2: How to master the impact of insight and data tools
Omar Oakes is joined by Bloomberg Media’s Phil Robinson and Havas Media Network UK’s chief planning officer, Jackie Lyons. They delve into the transformative impact of incorporating insights and data tools into your advertising strategy.
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Conversation outline
>> The best ways of measuring brand perception in the market
>> How marketers can craft responsive strategies that enhance their brand’s image
>> What are marketers generally not doing when it comes to gaining data-driven insights and how should they improve this in 2024?
>> Why it is important for marketers to be strategic leaders within their businesses and what support they need
Episode 3: How to really move the needle with storytelling and engaging audiences
Omar Oakes is joined by Ann Wixley, executive creative director at WPP media agency Wavemaker, and Bloomberg Media European managing director Duncan Chater.
They dive into breakthrough thought-leadership solutions and building valuable custom content that promises to convey your brand’s unique value proposition through the art of storytelling.
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Or listen below and hit ‘subscribe’ to get episodes on your favourite podcast player:
Conversation outline
>> Has the importance of “the big idea” changed in 2024 — ie. reaching people with a singular campaign message as audiences become more fragmented?
>> In-house expertise available when working with media owners
>> Optimal ways to work with studios and content creators
>> How does the media strategy impact on the storytelling? Which one should be planned first?
>> Data insights and tools that make your brand’s storytelling better
Ep4: The magic of video
Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance.
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Or listen below and hit ‘subscribe’ to get episodes on your favourite podcast player:
Conversation outline
>> The state of video today as a storytelling channel with the rise of short-form content on TikTok, Instagram and YouTube
>> Stories from brands during the recent festive season
>> Original programming and documentary-style videos’ impact to reach diverse audiences
>> How marketers can use storytelling in video throughout the year, as opposed to a particular time in the calendar
>> What’s new in 2024 for working with original content creators, platforms and media owner in-house studios?
This is the last episode! Duncan and Omar wrap the conversation to summarise what advertisers and media owners should take into account when considering the future of marketing.