Ryan Afshar, head of publisher and programmatic platforms (international), calls for more collaboration in the connected TV sector.
Does FAST offer fresh, perhaps unwanted, competition to PSBs? The Media Leader asked TV leaders to understand how they view the burgeoning TV medium.
A comparable one-fifth share of British adults describe British reporting and news as “factual” (22.5%), compared with “misleading” (20.6%), “untrustworthy” (19.4%) or “biased” (19.3%).
The Media Leader looks back on recent interviews from the Fishbowl series to see what’s been on clients’ minds.
Nearly three-quarters of senior marketers believe organisational structure is holding them back.
Agency founder Sadie Groom says representation of women on the “technical” part of the TV sector is between 9% and 15% at conferences.
While ITV is under consideration, Sky and Channel 4 informed The Media Leader that they would not be accepting such ads.
The independent commercial radio station has launched a campaign across TV, OOH and social.
There are just a few days left to enter this year’s awards, especially for entrants who want to take advantage of the early-bird deadline.
Some of The Media Leader’s Top 50 Women Gamechangers in TV discussed their main takeaways from Connected TV World Summit.