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Welcome to The Future of Media

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AGENDA

09:00 – 09:05

Sam Tidmarsh
Sam Tidmarsh
Content Lead, Mediatel Events

INTRODUCTION

09:05 – 09:35

Babs Kehinde
Moderator Babs Kehinde
Senior Director, Publisher Development, EMEA, PubMatic

eventseu@pubmatic.com

Rob Brett
Rob Brett
Programmatic Lead, Network N
Helen Mussard
Helen Mussard
Marketing and Industry Strategy Director, IAB Europe

@mussard

Nicholas Halstead
Nicholas Halstead
CEO and Founder, Infosum
Len Ostroff
Len Ostroff
SVP of Global Partnerships and Alliances, Criteo

Privacy, identity and audience addressability

Up to now, third-party cookies have been the linchpins of audience addressability: gathering the data required to dynamically optimise creative, frequency cap, and retarget. While there’s still more than a year to go before Chrome’s stated deadline of January 2022, and a lot could change in that time, advertisers and publishers need to act now in order to weather the inevitable storm. In this session, we will discuss data, privacy and audience addressability in the post-cookie world.

09:45 – 10:05

Denise Turner
Denise Turner
Insight Director, Newsworks

The Under 35s: A World Without News

Tune in to understand the role under 35 year olds play in our media ecosystem and how their news consumption fuels their hopes, ambitions and curiosities. This session will provide listeners with an insight into the news habits of younger readers and is supported by data from Newsworks recently launched World Without News study exploring the role of news brands in a contemporary landscape.

10:15 – 10:45

Christopher Kenna
Moderator Christopher Kenna
CEO, Brand Advance
Belinda Beeftink
Belinda Beeftink
Research Director, IPA

@The_IPA

Elliott Minard
Elliott Minard
Head of Planning, Wavemaker

@elllmilll

Luke Hand
Luke Hand
Head of Insight, Mail Metro Media

@mailmetromedia

Dorcas Matomby
Dorcas Matomby
Account Executive, Mother

Understanding the cross-generational divide in media representation

All age groups feel misrepresented by media. Outdated or simply inaccurate stereotypes of both younger and older generations often inform our brand and advertising strategies. Recognising a market saturated with Generation Z research, Mail Metro Media has produced The Generation Factor report, which takes an inclusive deep dive into what makes each age group tick. Coinciding with the research, this panel will bring a member from each generation together to discuss why representation in the media matters, how they feel about recent world events and the impact these events have had on society and people – of all ages.

10:55 – 11:15

Lauren Ogúndèkó
Moderator Lauren Ogúndèkó
Head of Response, PHD Media
Terri White
Terri White
Editor in Chief, EMPIRE

@terri_white

Magazines and Cultural Relevance: Empire’s 2020 vision

With cinemas shutting, delayed film release dates, and the rise of home entertainment, it’s undoubtedly been a transformative year for entertainment media. Join EMPIRE’s Editor-in-Chief Terri White in conversation with Lauren Ogúndèkó as she discusses how the EMPIRE brand has evolved in recent months in response to the industry forces and changing consumer behaviour, how magazine brands retain their cultural relevance and continue to connect and resonate with diverse audiences and what this means for brands and advertisers.

11:25 – 11:55

Michaela Jefferson
Moderator Michaela Jefferson
News Editor, Mediatel News
Emily Ferguson
Emily Ferguson
eCommerce Director, Marie Claire and Future Living
Demi Abiola
Demi Abiola
Business Director, PHD

@demiabiola

How important is non-advertising revenue for publisher growth?

Just over half of publishers reported revenue growth in Q1 2020. Digital publishing revenues have fallen over this year, but less than expected. Perhaps a warm (touch wood) outcome for publishers, in a year of uncertainty. Are years of planning and diversifying revenue to thank? Most likely. But as the second lockdown has proved, years of planning may change in an instant. For those publishers which can build flexibility into their planning, the ability to launch new revenue streams will set them ahead of their competition. This panel will look to find out how important non-advertising revenue growth will be for survival.

12:05 – 12:25

Carola York
Moderator Carola York
VP Publishing, Jellyfish

@carolayork

Reid Holland
Reid Holland
Chief Consumer Revenue Officer, Hearst Europe

The accelerated shift in publisher revenue models

COVID-19 has undeniably had a massive impact on advertising revenue, but for publishers who have been facing an uphill battle to drive revenue and increase profitability for some time, the response to this global pandemic has accelerated the shift in revenue models. More publishers today are increasingly pivoting towards reader revenues and subscriptions to drive their businesses forward in a time of great upheaval. This session looks to address the changes since March, as well as look to what the future may hold, including; the impact of ‘COVID’ on magazine sales and subscriptions across the wider market, as well as specifically for Hearst. Balancing short term profitability vs longer term lifetime value. The digital marketing programmes that have been integral to supporting the shift. And Hearst’s focus for building consumer revenues for 2021 and beyond

12:35 – 13:05

Tim Lumb
Moderator Tim Lumb
Insight and Effectiveness Director, Outsmart
Sophie Pemberton
Sophie Pemberton
Group Strategy Director, Talon

@sophiepembo

Chris Felton
Chris Felton
Head of Insight and Data, JCDecaux

Staying On – How OOH has helped brands grow in challenging times

13:50 – 14:10

Marcus Foley
Marcus Foley
CEO, Tommy

@marcusfoley

DOOH: Entertainment experiences

Even before the recent global shifts moved everyone indoors, the world was changing. As increasing numbers of people connect to the world via the small screen in their hand, so technology races to keep pace with their needs. Out Of Home is one of the last traditional forms of advertising. It is now in direct competition with the screens in people’s hands. It still has the power to make a huge splash. But it can always work harder. To take OOH to the next level, we need to think differently. In this short talk, Marcus Foley from Tommy will take you on a fast & furious journey through some of his go-to tactics for creating truly attention grabbing OOH. From technology and the rise of AR, to integration of OOH into the content ecosystem and eventising placement, including case studies from work with OOH Tommy clients such as Netflix and Amazon.

14:20 – 14:50

Nigel Clarkson
Moderator Nigel Clarkson
CRO, Hivestack

@NigelPClarkson

Alistair MacCallum
Alistair MacCallum
UK CEO, Kinetic Worldwide
Helen Miall
Helen Miall
Chief Marketing Officer, VIOOH

@HelenMiall

Alys Donnely
Alys Donnely
Head of Commercial Delivery, Kinetic
Diederick Ubels
Diederick Ubels
Founder and CEO, Sage + Archer

How Outdoor Is Facing Up to a Programmatic Future

This panel is led by OOH and adtech industry expert Nigel Clarkson, as he brings together industry leaders on both the buy and sell side of the business to discuss our recent integrations, our predictions for the year ahead and how the capabilities of pDOOH in regards to audience targeting and measurement is transitioning traditional out-of-home into the future.

15:00 – 15:20

Michaela Jefferson
Moderator Michaela Jefferson
News Editor, Mediatel News
Ben Cooper
Ben Cooper
Group Director of Content and Music, Bauer

Radio’s 2020 wakeup call: Revolution, rediscovery & reinvention

Bauer is reinventing radio for the next generation of listeners – join Bauer Media’s Group Director of Content and Music Ben Cooper in conversation with Michaela Jefferson as he discusses how the pandemic triggered a new audio revolution, bringing about enduring changes to how commercial radio is being consumed and constructed. Ben will explore how the power of radio has been rediscovered, and what its reinvigorated role in people’s lives means for brands and advertisers.

15:30 – 15:50

Damian Scragg
Damian Scragg
General Manager, International, Veritonic

Competitive Intelligence is the first stop in your audio marketing strategy

Omnicom committed 20M upfront to Spotify podcasts. Brands are devoting more budget to radio than they have in decades. These are just two small examples of a big point advertiser activity in audio is only growing.

16:00 – 16:30

Ruth Fitzsimons
Moderator Ruth Fitzsimons
Managing Director, Podfront UK

@RuthFitzsimons

Flora Williams
Flora Williams
Executive Business Director, OMD UK

@FloraR_Williams

Hamish Law
Hamish Law
Head of Sales and Digital, Jack FM

@hamishlaw

Rak Patel
Rak Patel
Head of Sales, UK & Pan-EMEA, Spotify

@RakPatel_UK

Georgie Holt
Georgie Holt
Managing Director , UK, Acast

Building the future of audio

The audio industry has faced both challenges and unique opportunities this year. The pandemic has affected the way audio is recorded, broadcast and consumed. On top of this, advertisers have held back their pounds, restricting marketing budgets in wait for a more certain future. Despite this, audio content has continued to gain popularity. Numbers and listening habits have continued to impress, offering a unique opportunity to brands and advertisers to get in front of new audiences. In this session, your panellists reflect on learnings throughout 2020, and look ahead to the possibilities of 2021.

16:40 – 17:00

Julie MacManus
Julie MacManus
Head of Business Development, Mediatel

The future of podcast advertising

As the number of podcast listeners grows, even through the pandemic, so does the advertising revenue. But, unlike digital, due to the technology it uses and its distributed nature, engaging listeners at scale remains tricky with little targeting or intelligence available. With new technology, partnerships and acquisitions happening at pace to fill these gaps in a scramble for dominance, will an open ecosystem prevail or will measurement and ad dollars disappear behind walled gardens? We take a look at the data and emerging models.

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