Mediatel: Mediatel News

Opinion

The sharpest media opinion, news and analysis

Donald's downfall and what it means for media

13 Jan 2021 | Raymond Snoddy

Ray Snoddy picks through the bones of the final days of Trump's presidency in the hope that it leads to change and a better way for media

Agencies must dig deep to guide clients through this year

12 Jan 2021 | James Leonard

Resolution ads, jabs & ‘Humaning’ part two

11 Jan 2021 | Dominic Mills

Age is just a number where these two are concerned

06 Jan 2021 | Raymond Snoddy

How to resolve the online growth conundrum

05 Jan 2021 | Ciaran Deering

05 Jan 2021 | Paul Bainsfair

MORE OPINION

18 Dec 2020 | Arif Durrani

Partner content: Insights around changing customer trends and consumption habits can be a valuable part of the mix in the recovery new year, writes Bloomberg's Arif Durrani.

17 Dec 2020 | Kristian Claxton

Partner content: Extending reach beyond linear TV and into streaming sounds expensive, but if done correctly, it can potentially be highly cost-effective, writes Kristian Claxton, head of engagement at Finecast.

16 Dec 2020 | Raymond Snoddy

While it has certainly been a uniquely difficult year, 2020 is closing on a high, writes Raymond Snoddy.

16 Dec 2020 | Nick Manning

Nick Manning goes in search of the truth but finds only conspiracy theories, unreliable source material and deceptive content

15 Dec 2020 | Bob Wootton

Bob Wootton assesses where we are at the end of the year and discusses new start-ups and a new medium with an unfortunate acronym.

14 Dec 2020 | Dominic Mills

Dominic Mills offers his year in review, as he celebrates re-invention whilst considering what would be 'useful' about the year ahead.

14 Dec 2020 | James Smith

The Kite Factory's MD James Smith looks at how subscription services have fared during the Covid-19 pandemic.

11 Dec 2020 | Fran Griffin

MullenLowe Group's senior strategist, Fran Griffin, reveals the thought process behind the agency's most recent recruitment campaign for the NHS.

10 Dec 2020 | Hannah Walley

The days of annual media planning should be behind us, argues Kantar's Hannah Walley, as she analyses the 2020 strategies of Christmas advertisers.

09 Dec 2020 | Raymond Snoddy

The trouble with big picture consultations, as Ray Snoddy argues, is that they stir-up headlines for bad ideas and hide the all-important recommendations.

+ More articles

12 Jan 2021