Today | Nick Woodford
From brand safety to diverse audiences, Unruly's Nick Woodford outlines three reasons why brands should look to gaming to complement their advertising strategies during the coronavirus pandemic.
26 May 2020 | Dominic Mills
Dominic Mills examines the strategies - past and present - that could kick-start consumer spending and reboot the ad market.
21 May 2020 | Matthew Harrison
Matthew Harrison explores the central and influential role footballers (and other sportspeople) play in the gaming industry.
20 May 2020 | Raymond Snoddy
Now that gaming is mainstream and likely to show further growth during lockdown, the big question remains – is it an effective advertising medium?
20 May 2020 | Jan Gooding
Our lives have become highly curated and formalised, writes Jan Gooding - and for marketeers this not only inhibits innovation and productivity, it creates a very small world in which our brands can operate.
19 May 2020 | Emma Newman
Partner contentThe pandemic has helped shake the perception that digital equals performance - and has helped buyers recognise that each channel, platform, and publisher has a nuanced role to play.
18 May 2020 | James Cornish
Partner content: James Cornish explores how an increase in streaming is leading towards a more diverse distribution landscape for ad-supported TV, and the opportunities this brings with it.
18 May 2020 | Dominic Mills
Dominic Mills looks at the true role of advertising in helping get the economy back on track. Plus: the Guardian tells it like it is; and a new naming convention for agencies.
18 May 2020 | Stephen Arnell
Stephen Arnell examines two important media news stories, both of which have a pandemic connection.
18 May 2020
Partner content: Brands are starting to recognise gaming's enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year.
18 May 2020 | Zack Sullivan
Understanding audiences is critical to effective engagement, and with gaming that means setting aside some deep-seated assumptions, writes Zack Sullivan.
Data from Mediatel Connected
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26 May 2020
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