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Opinion

The sharpest media opinion, news and analysis

Sci-fi is influencing tech barons and we should pay attention

20 Jan 2022 | Simon Carr

By examining specific cultural influences, brands can learn more about the brave new worlds being built by Big Tech.

Newsrooms may pay a high price for social media sanitisation

19 Jan 2022 | Bianca Barratt

BBC can look forward to Operation Red Meat being Dead Meat

19 Jan 2022 | Raymond Snoddy

The truth is back in fashion and flirting with loo roll

19 Jan 2022 | Jan Gooding

No more excuses: we're moving too slowly on diversity in media

19 Jan 2022 | Christopher Kenna

Performance planning for 2022: a new series

18 Jan 2022 | Niki Grant

MORE OPINION

18 Jan 2022 | Simon Harwood

Creative and media are finally getting back together. Just not in the way we imagined it would, writes the7stars' head of strategy.

18 Jan 2022 | Eva Grimmett

What does the greatest challenge of them all mean for media strategy, asks Havas Media Group's chief strategy officer

17 Jan 2022 | Omar Oakes

Dictating which fringe views are okay and killing the Licence Fee are both dangerous games to play with the BBC, warns the editor.

17 Jan 2022 | Mike Follett

Partner Content: As we wave goodbye to the cookie, attention data is gaining more importance, writes Lumen's MD.

14 Jan 2022 | Martin Woolley

Business mistakes can create better results than "perfect" scenarios, writes the CEO of What's Possible Group.

13 Jan 2022 | James Parnum

MediaCom's UK head of planning reveals his professional New Year resolutions in the hope that others will share his aspirations.

12 Jan 2022 | Karen Nelson-Field

Professor Karen Nelson-Field offers three predictions for 2022, but says regardless if they come true this year is going to be a hell of a ride for audience measurement.

12 Jan 2022 | Raymond Snoddy

The latest episode in Boris Johnson's Partygate scandal should leave no-one in doubt over the influence of today's leading newsbrand columnists, writes Raymond Snoddy.

12 Jan 2022 | Nick Manning

What should it really mean when advertisers say they want to support 'quality' media, asks Nick Manning.

11 Jan 2022 | Denise Turner

We need to trade in our preoccupation with platforms, writes Newsworks' director of research and insight.

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