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Opinion

The sharpest media opinion, news and analysis

21 Oct 2020 | Raymond Snoddy

Ray Snoddy details the U.S Justice Department’s lawsuit against ‘the unchallenged gateway of the Internet’

Marrying simplicity and complexity in CTV is key to success

21 Oct 2020 | Ali Shabbir Syed

A world with news matters more, to more people

21 Oct 2020 | Denise Turner

20 Oct 2020 | Bob Wootton

19 Oct 2020 | Dom Boyd

Triumph of the blue-chips & home front wars

19 Oct 2020 | Dominic Mills

MORE OPINION

14 Oct 2020 | Raymond Snoddy

Which side of the Barrington debate should newspapers stand? Ray Snoddy assesses the moral responsibility of the press

13 Oct 2020 | Nick Manning

Nick Manning makes the case for consultants to offer a more analytical form of media insights and data scrutiny

12 Oct 2020 | Dominic Mills

Why is Vodafone the UK's most valuable brand? And why does Spotify think Dominic Mills could be a teacher in his mid-20s?

08 Oct 2020 | Jeremy Hine

MullenLowe Group's UK CEO, Jeremy Hine, looks at the best creative work to come out of lockdown, including one fun distraction, one tackled taboo, and an inventive approach towards production.

07 Oct 2020 | Raymond Snoddy

The annual Journalism Matters campaign is taking place this week. Ray Snoddy looks at the issues, the threats and what should be done

07 Oct 2020 | Richard Halton

Project Origin's Richard Halton explains why the journey towards cross-media measurement is one worth making.

06 Oct 2020 | Emma Newman

Partner content: In creating a fairer future, we need to consider the role third-party cookies have played in defining consumer experiences of online advertising, writes PubMatic's Emma Newman.

06 Oct 2020 | Marcos Angelides

Innovation is often shelved, left as a plaything for the rich, writes Spark Foundry's Marcos Angelides. But in reality, it's the brands with the least budget who are best suited to innovate.

05 Oct 2020 | Dominic Mills

Dominic Mills argues for the revival of three of advertising's dying arts: the power of three, the power of rhyme, and the copy-heavy TV ad.

02 Oct 2020 | Justin Gibbons

Following the launch of his new book, researcher and author Justin Gibbons explains why now is the perfect time to think about media in a different way.

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