Today
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Nick Woodford
From brand safety to diverse audiences, Unruly's Nick Woodford outlines three reasons why brands should look to gaming to complement their advertising strategies during the coronavirus pandemic.
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26 May 2020
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Dominic Mills
Dominic Mills examines the strategies - past and present - that could kick-start consumer spending and reboot the ad market.
21 May 2020
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Matthew Harrison
Matthew Harrison explores the central and influential role footballers (and other sportspeople) play in the gaming industry.
20 May 2020
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Raymond Snoddy
Now that gaming is mainstream and likely to show further growth during lockdown, the big question remains – is it an effective advertising medium?
20 May 2020
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Jan Gooding
Our lives have become highly curated and formalised, writes Jan Gooding - and for marketeers this not only inhibits innovation and productivity, it creates a very small world in which our brands can operate.
19 May 2020
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Emma Newman
Partner contentThe pandemic has helped shake the perception that digital equals performance - and has helped buyers recognise that each channel, platform, and publisher has a nuanced role to play.
18 May 2020
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James Cornish
Partner content: James Cornish explores how an increase in streaming is leading towards a more diverse distribution landscape for ad-supported TV, and the opportunities this brings with it.
18 May 2020
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Dominic Mills
Dominic Mills looks at the true role of advertising in helping get the economy back on track. Plus: the Guardian tells it like it is; and a new naming convention for agencies.
18 May 2020
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Stephen Arnell
Stephen Arnell examines two important media news stories, both of which have a pandemic connection.
18 May 2020
Partner content: Brands are starting to recognise gaming's enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year.
18 May 2020
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Zack Sullivan
Understanding audiences is critical to effective engagement, and with gaming that means setting aside some deep-seated assumptions, writes Zack Sullivan.
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