Showing 91 - 100 of 3,373
27 May 2020 | Belinda Beeftink
The IPA's research director Belinda Beeftink looks at how our media habits have changed during the coronavirus crisis.
26 May 2020 | Charles Gadsdon
There is the opportunity to be incredibly creative in bringing the worlds of music and gaming together, writes Charles Gadsdon.
26 May 2020 | Bob Wootton
It's time to start again by reclaiming the great things adland has lost, writes Bob Wootton. Plus: an ex-ISBA director's view on the programmatic supply chain report.
26 May 2020 | Dominic Mills
Dominic Mills examines the strategies - past and present - that could kick-start consumer spending and reboot the ad market.
21 May 2020 | Matthew Harrison
Matthew Harrison explores the central and influential role footballers (and other sportspeople) play in the gaming industry.
20 May 2020 | Raymond Snoddy
Now that gaming is mainstream and likely to show further growth during lockdown, the big question remains – is it an effective advertising medium?
20 May 2020 | Jan Gooding
Our lives have become highly curated and formalised, writes Jan Gooding - and for marketeers this not only inhibits innovation and productivity, it creates a very small world in which our brands can operate.
19 May 2020 | Emma Newman
Partner contentThe pandemic has helped shake the perception that digital equals performance - and has helped buyers recognise that each channel, platform, and publisher has a nuanced role to play.
18 May 2020 | James Cornish
Partner content: James Cornish explores how an increase in streaming is leading towards a more diverse distribution landscape for ad-supported TV, and the opportunities this brings with it.
18 May 2020 | Dominic Mills
Dominic Mills looks at the true role of advertising in helping get the economy back on track. Plus: the Guardian tells it like it is; and a new naming convention for agencies.
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