Showing 81 - 90 of 3,373
03 Jun 2020 | Barry Cupples
June signals a rebirth for our approach helping brands connect with audiences that may now have a very different mindset post-lockdown. By Barry Cupples.
01 Jun 2020 | Dominic Mills
From unnecessary boasts to sanctimony, Covid-19 financial ads have soured on Dominic Mills. Plus: Halifax and NCA; and how Specsavers missed a lol.
01 Jun 2020 | Crystal Tau
Crystal Tau explains why brands are starting to look up.
01 Jun 2020 | Derek Morris
Adland should be proud of its lockdown performance, writes Derek Morris, but as we get going again it needs to maintain some recently rediscovered good habits.
29 May 2020 | Freddie Turner
MiQ's Freddie Turner looks at how Covid-19 is changing UK gaming habits - from who's playing to how much, and where they're consuming content outside of the games themselves.
28 May 2020 | Joe Bachle-Morris
A decade ago, Joe Bachle-Morris didn’t take advertising in computer games seriously – here’s why he changed his mind.
27 May 2020 | Raymond Snoddy
The crisis posed by the pandemic has cruelly exposed the dilemmas both broadcasters face, writes Ray Snoddy.
27 May 2020 | Nick Woodford
From brand safety to diverse audiences, Unruly's Nick Woodford outlines three reasons why brands should look to gaming to complement their advertising strategies during the coronavirus pandemic.
27 May 2020
To set the scene for Mediatel’s Future of Gaming event, Steven Scaffardi speaks to five experts to assess the opportunities and risks for advertisers eyeing up a rapidly evolving market.
27 May 2020 | Gill Huber
The "new normal" we can expect post-lockdown is going to have a huge impact on how advertisers communicate with customers, writes Posterscope's Gill Huber - and the power of out of home should not be forgotten.
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