ARCHIVE ▸ ELLA SAGAR
04 Apr 2024
Ahead of The Future of Audio and Entertainment, The Media Leader asked audio experts on which area they think AI will make its mark most.
04 Apr 2024
To launch the reboot of Alone in the Dark, a haunted house welcomed influencers to experience its eerie atmosphere alongside other marketing activity.
03 Apr 2024
The newspaper's advertising chief shares advice she would give her younger self and what has changed in conversations with clients this year.
03 Apr 2024
Sheffield council will restrict advertising on its panels from categories including air travel and HFSS food and drink under a new policy.
02 Apr 2024
Advertisers should place ads before films over documentaries or sitcoms on Netflix, according to new research.
28 Mar 2024
Activity will run across large- and small-format screens within two-hour drive to the theme park.
28 Mar 2024
Better education, measurement, data capabilities and collaboration are just some of the ways audio can grow its presence, experts say.
27 Mar 2024
He joined as media director of video and podcast in 2023.
27 Mar 2024
Mail Metro Media's client and planning director shares her "sliding doors moment" and why 2024 is "the year of community" for brands.
26 Mar 2024
Havas Media Network UK will feed into the UK cross-media measurement initiative's future product scope and involve its clients in beta trials.
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