22 Feb 2019
Heather Andrew explains the brain-tingling appeal of Oscar-nominated film trailers - and how other advertisers can learn from the tactics deployed.
30 Aug 2018
Neuroscience and marketing expert Heather Andrews reveals the creative techniques that maximise brain response and help brands produce the most effective Christmas advertising
Improving our understanding of the way our brains work could provide a boost to the creative industries, writes Heather Andrew
03 Apr 2018
Neuroscience and marketing specialist Heather Andrew reveals the techniques reality TV shows deploy to keep us hooked.
30 Aug 2017
Neuroscience proves the effectiveness of using humour in advertising, writes Heather Andrew.
25 Nov 2016
Neuro-Insight's Heather Andrew explains the success of John Lewis' 2016 Christmas ad from the brain's perspective.
03 Oct 2016
Following 2016's Rio Games, brands should be confident about featuring disability in advertising, writes Heather Andrew
30 Aug 2016
Using the latest techniques in neuroscience, Heather Andrew, UK CEO of Neuro-Insight, evaluates some of the biggest Olympic ads.
Heather Andrew, CEO of Neuro-Insight UK, explains the neuroscience behind the enduring popularity of magazines brands.
09 Feb 2016
Neuro-Insight's CEO, Heather Andrew, exclusively sheds light on the subconscious impact of five of the latest holiday ads.
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