04 Nov 2020
Partner content: Is direct mail really the way to grab the attention of young people, as Rory Sutherland claims? JICMAIL's Ian Gibbs delves into the data to find out
15 Apr 2020
Sponsor content: The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix, writes Ian Gibbs.
09 May 2019
Sponsor content: There is always a place for a new media planning currency, writes Ian Gibbs – especially one that helps stretch client budgets further than ever when it comes to driving positive business outcomes.
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